Aimbe is a young fashion brand, born from the lack of such unique outfits which are comfortable and fashionable at the same time. They have a vision, a world where more and more women feel themselves attractive in comfortable, unique and tough dresses which express their character. The branding aim was to put all emphasis into communicating the seriousness of the products and less about the surrounding thrills typical to the industry and also give the costumers a simple yet elegant shopping experience over aimbe.co.
Art Direction / Branding / Strategy / Web Design & Development
(img="http://valen.hu/content/projects/project002/project002-slide03-ps-m-left.jpg" h3="Branding Applied" p="For the printed assets of Aimbe a small but elegant stationary was designed to support the overal image of the brand. Most of the items was letterpressed in Gmund Schwarz Matt paper with Panton Silver 877 metallic ink. The grayscale primary colors made the identity long living, but with every collection we introducing one or two secondary color from the new fabric palette.")
(img="http://valen.hu/content/projects/project002/project002-slide04-ps-s-right.jpg" h2="Packaging" p="For the best costumer satisfaction we used premium quality packaging with the aforementioned paper and printing technique. Three different box sizes was designed to support all kinds of order combinations.")
(img="http://valen.hu/content/projects/project002/project002-slide06-ps-m-right.jpg" h3="Advanced Inside
Simple Outside" p="Aimbe.co designed to be simple and elegant. The e-commerce system was built without the confusing backend technologies and using just the latest and greatest AngularJS, to be fast and reliable in all kinds of modern browsers and devices.") (img="http://valen.hu/content/projects/project002/project002-slide07-ps-s-right.jpg" h2="Content First Approach" p="The design mainly focusing on photography and using flat elements with clear typography to separate the functional content.") (img="http://valen.hu/content/projects/project002/project002-slide08-ps-m-left.jpg" h2="Make Impact Everywhere" p="The most crucial part of e-commerce is the shopping experience on small screen devices. From the ground up aimbe.co was designed to solve this issue with a simple flow of shopping, a content first responsive layout and clear/transparent usage of typography.")